Marketing Team Lead

• Growth is fueled by consistent, proof-based campaigns.
• Event calendars and live ops keep whales engaged.
• The “proof → assets” loop runs smoothly (reviews, chats, creator wins → ads, emails, landing pages).
• Campaigns and assets launch weekly, with clear learnings from each.
• Affiliates and creators are onboarded and driving measurable results.
• OKRs and KPIs guide the team, tracked transparently in ClickUp.
• Resources go into scalable bets — fewer random projects, more compounding systems.

• Team Leadership: Setting OKRs, KPIs, and weekly cadences — keeping the team aligned and accountable.
• System Building: Running proof, creator, and live-ops engines to create a repeatable growth machine.
• Growth Channels: Scaling Discord, email, app, and VIP Club with systems that compound.
• Creators & Affiliates: Sourcing, activating, and optimizing partnerships.
• Landing Pages: Creating and improving pages for conversion, ensuring on-brand quality.
• Design Quality: Spotting when assets are off-brand or ineffective (Canva-level edits when needed).
• Fast Loops: Running “guess → test → measure → decide” cycles, documenting results in ClickUp.‍
• Data Transparency: Using GA4, Looker, ActiveCampaign, and ClickUp to keep results simple and visible.

If you struggle with making tough prioritization calls, running fast test loops, or leading a team without step-by-step instructions, this role will be tough.

But if you love building systems, enjoy turning proof into campaigns, and thrive in fast-paced, results-driven environments — you’ll fit right in. We trust leaders who take ownership, communicate clearly, and keep the team focused on what truly scales.

• You’ve led marketing teams in startups or lean environments.
• You know how to prioritize strategically when resources are limited.
• You believe in data, small loops, and clear milestones — not vague long timelines.
• You’ve built OKRs and KPIs for teams and individuals.
• You’re a generalist who has done the work: landing pages, community engagement, campaigns, affiliates, dashboards.
• You care about brand consistency and can keep assets aligned.
• You want to be a foundation role Packsify builds marketing around long-term.

Bonus Points If You…

• Have experience with mobile apps, Discord communities, or VIP programs.
• Bring a background in lifecycle marketing (onboarding, retention, reactivation).
• Understand high-value players and what motivates whales.
• Are hands-on with ClickUp, GA4, Looker, ActiveCampaign, and Canva.

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